About Us

ABOUT RICHCO

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ABOUT

Classico Beverage was established in the year 2000 with the commitment to manufacture a wide variety of powdered premix, using only the finest of ingredients sourced from reputable supplies both locally and internationally and formulated with great care.

ABOUT US

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OUR STORY

story

We have more than 20 years of experience

Slowly but surely with great commitment Classico Beverage grew from its humble beginning with just two products under its belt. As the years went by the company grew in reputation and from just 2 products today it has a total of more than 20 products manufactured for the local and export market.

The brand RICHCO showcases rich culture and colour that surrounds the company and its products.

2000

Where We Started

Company name changed from PK Coffee to Classico Beverage Sdn Bhd.

2007

New Business Direction

With a strong new management team, Classico Beverage started to diversify and secure a foothold in the general HoReCa market for drink mix.

2023

Today

With continued and sustained growth, Classico Beverage is ever increasing its portfolio for powdered beverages and hope to be a responsible manufacturer and a trusted employer.

MISSION & VISION

WHAT WE AIM

Our Mission and Vision

Mission

As an upcoming beverage establishment, our mission is to provide consumers around the world with high quality, delicious, convenient and innovative beverages catering to the entire family. We are committed to investing in those who work with us, our company and the wider community where we are positioned to sustain the company for long-term, positive growth.

Vision

We aim to deliver long term exceptional performance by integrating continuity into our business strategy, inspiring our society and looking after our environment. With this vision in mind our objective is to formulate and develop beverages that our consumers are passionate about and those we work with have pride in.